Choosing a Listing Price

Picking a Listing Price can be extremely stressful, what you think your home is worth might not be what the Market thinks your home is worth. A Real Estate Agent will give you their expert opinion, but make sure they explain the current market trends and have enough information to back it up.

Dangers of Overpricing

Broker- and buyer-interest is at its highest when a home is first put on the market — and that interest will remain high for about four weeks. But if a property is priced too high during this crucial period, it won’t attract the right buyers. Once that momentum is lost, it’s difficult to recover.

• By overpricing your home, you create the need to reduce the price at a later time in order to compete with the listings that are really in your price range.
• If you’re interviewing several Realtors to choose a listing agent, you may be tempted to pick the sales professional who suggests the highest price for your property. But sellers, like buyers, need to beware. The Realtor who provides the best comparative market analysis and explanation of how your home should be priced will be more likely to sell your home quicker and for a higher price than someone who tells you only what you want to hear.

Look at Comps

Talk to a Realtor and have them find Comparable homes,that are on the market and homes that have recently sold, also known as a Comparative Market Analysis . Your asking price should be within 10 percent of the average sold price in your neighborhood.

Realtors will evaluate three factors: comparing your home to others that have recently sold, others currently listed and adjustments needed for extraordinary improvements.

Although home improvements can increase the value of your property, it is more likely these upgrades will simply help the home to sell faster than the others without similar renovations. This concept is sometimes difficult for sellers to understand. They feel that if they spent a certain amount on a home improvement, they should be able to recoup that cost by tacking it on to the sales price. But unfortunately, that’s not always the case. According to Home Remodeling Magazine, very few home improvements return 100% of the investment, and that percentage of return declines as the years go by.

Upgrades are important, but buyers may not share the owners’ enthusiasm for — nor agree with — the owners’ perceived value of the improvements. And if a buyer doesn’t see the value, then there is no value.

A professional analysis of the market, will take all of this into consideration as well as analyze the price other homes have actually sold for, not just the asking price — there can be a sizable difference. The most common mistake sellers make when pricing their property is to only consider the asking prices of other properties. 

Remember, a list price does not suggest market value of a home. It is simply the “asking price” or “dream sheet” of another seller. Its relevance may, however, be in how you position your home with the others on the market.

Other Factors:

• Time of year -- Ah, spring. Spring is considered the best season to sell a home since families are trying to get situated before the start of the next school year; however, fall is a close second since it comes right after the quiet days of summer when most people are away on vacation. Winter is usually the worst season -- especially in areas where it snows -- but also because of the Thanksgiving, Christmas, and New Year's holidays when people's minds are on socializing, not buying or selling a home.
• Interest rates -- If rates are reasonable, it seems everyone is in the market for a home. But, if interest rates start to climb or they do not seem reasonable, you'll see less action on the street.
• Inventory -- In Economics 101, we were taught the basics of supply and demand. This theory laid the foundation of what drives costs, and so it goes with real estate. If your home is one of 20 in the neighborhood that's for sale, you will have a hard time getting your price since the supply is great and the demand may not be so great. However, if it's a hot market and you have a home in a great neighborhood, chances are you will get your asking price and maybe even more. Scope out the neighborhood to see if inventory is high or low. (And ask a real estate agent.)

Advice for First- Time Home Buyers

• Pre-Qualification: Meet with a mortgage broker and find out how much you can afford to pay for a home.
      
• Pre-Approval: While knowing how much you can afford is the first step, sellers will be much more receptive to potential buyers who have been pre-approved. You'll also avoid being disappointed when going after homes that are out of your price range. With Pre-Approval, the buyer actually applies for a mortgage and receives a commitment in writing from a lender. This way, assuming the home you're interested in is at or under the amount you are pre-qualified for, the seller knows immediately that you are a serious buyer for that property. Costs for pre-approval are generally nominal and lenders will usually permit you to pay them when you close your loan.
      
• List of Needs & Wants: Make 2 lists. The first should include items you must have (i.e., the number of bedrooms you need for the size of your family, a one-story house if accessibility is a factor, etc.). The second list is your wishes, things you would like to have (pool, den, etc.) but that are not absolutely necessary. Realistically for first-time buyers, you probably will not get everything on your wish list, but it will keep you on track for what you are looking for.
      
• Representation by a Professional: Consider hiring your own real estate agent, one who is working for you, the buyer, not the seller.
      
• Focus & Organization: In a convenient location, keep handy the items that will assist you in maximizing your home search efforts. Such items may include:         
  1. One or more detailed maps with your areas of interest highlighted.         
  2. A file of the properties that your agent has shown to you, along with ads you have cut out from the newspaper.              
  3. Paper and pen, for taking notes as you search.              
  4. Instant or video camera to help refresh your memory on individual properties, especially if you are attending a series of showings.              
  5. Location: Look at a potential property as if you are the seller. Would a prospective buyer find it attractive based on school district, crime rate, proximity to positive (shopping, parks, freeway access) and negative (abandoned properties, garbage dump, source of noise) features of the area?
           
• Visualize the house empty & with your decor: Are the rooms laid out to fit your needs? Is there enough light?
      
• Be Objective: Instead of thinking with your heart when you find a home, think with your head. Does this home really meet your needs? There are many houses on the market, so don't make a hurried decision that you may regret later.
          
• Be Thorough: A few extra dollars well spent now may save you big expenses in the long run. Don't forget such essentials as:         
  1. Include inspection & mortgage contingencies in your written offer.     
  2. Have the property inspected by a professional inspector.              
  3. Request a second walk-through to take place within 24 hours of closing.
  4. You want to check to see that no changes have been made that were not agreed on (i.e., a nice chandelier that you assumed came with the sale having been replaced by a cheap ceiling light).
      
• All the above may seem rather overwhelming. That is why having a professional represent you and keep track of all the details for you is highly recommended. Please email me or call me directly to discuss any of these matters in further detail.

Rolling Hills Estates Farmers Market! Dont miss the freshness every Sunday

Don’t miss the Palos Verdes & Rolling Hills Estates Farmers’ Market on Sundays at the Peninsula Shopping Center parking lot from 9:00 am to 1:00pm

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Peninsula Shopping Center